Supercharge your summer marketing: The Download
After a topsy-turvy spring, some markets are seeing more inventory this summer. Here's how to lead gen for buyers and listings to take advantage of the opportunity....
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Agents lower hopes after summer’s tepid start: Client Pipeline Tracker
Intel observed a notable rise in late June in the share of agents who said their buyer client pools were "substantially" slimmer than at the same point last year....
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Easy-peasy tech automations (with no learning curve required)
Text replacements and keyboard shortcuts are the OGs of automation, broker-owner Amy Stockberger writes. They’ve saved her business hundreds of hours and thousands of decisions....
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Why my new URL will end in .realtor or .realestate
As Troy Palmquist refreshes his consumer-facing real estate brand online, he takes you along on the journey, including the nuts and bolts decisions related to content marketing....
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Are you about to become a real estate dinosaur?
Technology doesn't take the place of relationship-building, Bernice Ross writes. The agent who masters both is ready to move forward with confidence in today's market....
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Kevin Sears on what he’d tell the DOJ (if he gets another meeting)
Thrust into his role atop the largest trade organization in the country nearly a year early, Sears shares insights on interactions with the DOJ, the multiple listing services and an industry divided....
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Boost your business with co-ownership
A smarter approach to second-home sales that will increase your earnings....
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The action-first formula fueling 1 team’s real estate surge
Consistency and accountability lead to success, Jimmy Burgess writes. Find out how this step-by-step model can turbocharge your business....
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Not just Meta: Don’t sleep on YouTube and LinkedIn
From overlooked platforms like YouTube and LinkedIn to ongoing TikTok uncertainty, this week’s updates prove one thing: Agents who stay alert stay relevant. Learn what’s changing — and how to use it....
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How industry infighting makes it harder for clients to achieve the American dream
Battles among real estate heavyweights make the market less transparent and harder to navigate for the people we’re supposed to be helping, Troy Palmquist writes....
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